.At the launch of Astrid Andersen's brand new line Stel, a presentation held outside on a pier, The Road's 2002 track "Transform the Webpage" was actually blowing up away from the stereo. It was a star-aligned, symbolic moment, considering that the London-trained developer is actually beginning a brand new phase in her fashion trend life, this moment centering the work around herself.Andersen's much appreciated namesake menswear brand name was focused, vibrant, and streetwise. Along with Stel, she clarified in a pre-show interview, "I have to sit conveniently at the facility of it possibly even more this moment because now it is actually a females's wear company, and it is in fact a lot more regarding me and my private endorsements." Stel also mirrors Andersen's evolution as a person. After quiting her line, the designer moved back home to Jutland in the North of Denmark as well as possessed 2 children. She's not the person she was actually back then.Shifting gears in fashion is actually difficult to do. Brands appear to tackle lives of their own, and it is actually quick and easy to be pigeon-holed. Stel brake with several of fashion's rules. The label will certainly show in-season, so what appears will definitely be actually accessible for acquisition. At the same time, seasonality is less important in the Stel equation than relevance. Assortments will be actually pinpointed through number (01, 02, and also 03 were displayed in Copenhagen), the idea being actually that you can easily come together pieces throughout "seasons" both in your wardrobe and also on the marketing floor. Andersen sees no demand for a garment to become deserted even if the schedule webpages turn. "The straight interpretation of stel is actually physical body," she mentioned, however it [recommends additional to] a fundamental framework in a kind of commercial way it [additionally defines] a set of valuables-- when you discuss a tea set, you would call it a stel. For me, that was actually rather an appealing beginning aspect in relations to the idea of making both collectibles, but additionally one thing that's a new base." Possessing versions posture on scaffold was arbitrary as it advises a number of metaphors. There is actually building and construction, which associates with creating a new brand name, and also the concept of assistance relates to her opinion that clothes ought to benefit you. Stel is, essentially, a kind of mobile offering, but none with the angularity of one thing like Legos or even stacked Mu00e6rsk delivery containers. Movement, company, as well as empowerment are part of Andersen's program. "When I speak about the brand, I have this tagline: tailoring that you may roller skate in, denim you can easily dance in, shirting you may travel in." Freedom, pleasure, motion.